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Francois Ruchon
Nov 4, 20213 min read
Enterprise Software Vendors, before crossing the chasm, you must jump a high bar
Enterprise Software Vendors, before crossing the chasm, you must jump a high bar

Francois Ruchon
May 28, 20213 min read
Agile Manifesto for International business expansion
B2B software vendors would benefit from agile methodologies to succeed in their international expansion.

Francois Ruchon
Apr 1, 20213 min read
Omnichannel B2B sales is the new normal
According to McKinsey, shift to omnichannel has now become the predominant path for B2B sales.

Kevin Fedigan
Nov 11, 20203 min read
Corporate Philanthropy: CIOs can Lead the Way to a New Type of Philanthropy
In the midst of a pandemic radically transforming our economies and societies, and on the 5th anniversary of the adoption of the...


Francois Ruchon
Oct 12, 20203 min read
Globalization Strategy – Why Remote Expansion Approach is Successful for B2B Software Vendors
Globalization strategy for B2B software companies can be generate much higher returns through local partnerships.
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