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Omnichannel B2B sales is the new normal
According to McKinsey, shift to omnichannel has now become the predominant path for B2B sales.
Francois Ruchon
Apr 1, 20213 min read


Globalization Strategy – Why Remote Expansion Approach is Successful for B2B Software Vendors
Globalization strategy for B2B software companies can be generate much higher returns through local partnerships.
Francois Ruchon
Oct 12, 20203 min read
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